I didn’t expect main stream support in the baking isle.
Betty Crocker now has gluten free mixes. They are doing a give away too. Seen at http://www.befreeforme.com/blog/?p=961, Pressing option 4 at General Mill’s customer service number 1-800-446-1898 will get to to a representative that you can request a coupon from.
I’m glad to see companies finally trying to reach this market!